Q Term Paper Part # 1 Content Structure Criteria • Prepare a paper analyzing Starbucks Corporation (SBUX) in prior to and during the pandemic. • Add sites as noted to build your research base. • Apply the material found in Chapters 1 thru 6 from the text in your analysis of the following: ? Company Mission and Critique o State the mission and evaluate its completeness ? Outside Stakeholder Groups o Describe the actual or hypothetical claims of 2 advocacy groups and how the company is or could reconcile the claims with their corporate strategy ? Corporate Social Responsibility o Identify the Long-Term Mission and Describe how they Leverage Core Capabilities to Achieve the Mission ? External Environment o Rank the Remote Environment Factors in Order of Importance o Describe your Basis for this Ranking of Remote Environment Factors o Identify your number one Competitive Force Shaping Strategy and Defend Your Choice o Identify their U.S. Market and Market Position o Describe the Strategy of Existing Rivals to Gain Market Share in the U.S. o Critique this Strategy of Existing Rivals to Gain Market Share in the U.S. ? Global Environment o Identify their Markets and Market Positions Outside of the U.S. o Describe their Strategic Orientation in the Global Market o Describe their Competitive Strategies in the Global Market o Critique these Competitive Strategies to Gain Market Entry ? Internal Analysis o Create a SWOT Analysis for the company (limit to 5 items @ letter) o What key competitive factors do you identify in the Value Chain Analysis o Describe the competitive value of their Core Competencies o Critique the competitive value of their Tangible Assets o Critique the competitive value of their Intangible Assets o Critique the competitive value of their Organizational Capabilities o Show an annual 2020 vs. 2019 Revenue and Net Profit Comparison o Show an annual 2020 vs. 2019 U.S. Market Share comparison (top 3 competitors) o Identify their stage in the Life Cycle and Describe Why you believe this o Identify the Success Factors in the Industry and Critique their current and future ability to achieve these REQUIRED: Prepare a report applying each of the above criteria to Starbucks Corporation. Be specific and current in your reporting of each of the criteria. Prepare your report with college level English in a proper sentence structure and paragraph format. Follow APA guidelines. Outlines are not acceptable as a report format for this assignment. Include a cover sheet and a reference page. Add a minimum of 7 sites to your text (1), latest annual 10K report (1), and latest CSR (1) sources so that you will have at least 10 sources for your research. Use APA formatting for your citations. Show your citations in the body of the paper as you write. Remember to show your name on your paper. All citation and reference sources must be noted on the reference page. All quotes must be in quotations with the last name of the author in parentheses immediately following the quote. Prepare your paper using Times New Roman number 12 fonts and double spaced format with a minimum of 1700 words. Submit this paper in Canvas in Microsoft Word only and include all assignment materials in one file (ie, cover page, content, reference page). Name your file “your last name – MGT 460 Term Paper Part # 1”. This assignment is due by 11:59PM (CT) as noted on the syllabus. Papers submitted within 24 hours after the due date and exact time will drop a full letter grade level before grading begins. This assignment will not be accepted after 1 day following the due date and time stated above. Remember this is to be submitted in Canvas only.